Understanding advertising media Essay Example | Topics and Well Written Essays - 1000 words

Understanding advertising media - Essay Example A small conclusion follows at the end of the paper as a summary to the detailed discussion.Internet defines a small network provided that the 'i' is not capitalized. "The Internet" however, defines the Internet of internets and is the immense global network spread all over the globe. A formal definition can be summarized as "a global networks that links thousands of computers by data lines and wireless systems".According to the Wikipedia web site the predecessor of the Internet is called "ARPAnet" (Advanced Research Projects Agency Network), and was originally employed as one can easily conclude for military purposes by the U.S in 1969. The Internet catalyst today, the core of the Internet in other words, is the NFS (National Science Foundation).Even though the Internet provides a lot more services other than those known to the wider audience such as Telnet and FTP, the paper focuses to the advertising medium of the Internet, namely the WWW (WorldWide Web). The WWW is a hypermedia in formation system that links computer-based resources around the world. That is includes a lot more than the familiar to most of us microcomputers, namely servers and mainframes and other sharing resources or intangible resources liek database systems that reside in the electronic mediums we are familiar with. Such resources become available to us through the web browsers. Browsers enable words or icon to display text, video, graphics and sounds on computer screen. The most famous browser to most of us is more likely the Internet Explorer but others like Opera and Mozilla have been catching up in popularity. 90% of the users and using the Internet for email exchange and 77% and 69% for general information and surfing respectively. 46% only are using it for their work and 27% and 26% for stocks' quotes and job searching respectively. Trading and banking are low in the pyramid with 12% and 7% respectively. Apparently the Internet has not become integrated to every day activities yet and its potential remains unknown to the wider public possibly due to ignorance or fear due to inexperience with its working and safety mechanisms. The Internet facilities are mostly used by higher education level persons, at a younger age of 18,5 and high level income. Details of Internet users' activities can be viewed at the Stanford University Web Site at Advertising Format Advertising techniques employed are the banners displayed on web pages, the key words entered in search engines, sponsors for web sites and emails send to users, and viral marketing with the use of email addresses a person acquires through the recipient lines of an email. Other common techniques include mobile marketing and a variation like PPS, Kiosk and Podcasts. The most famous search engine is inarguably Google. With ongoing update on any moment, the Google web site enables chat with MSN, AOL, and Yahoo instant essaging system without any program or Java applet. Banner rates are set on 5 CPM. The second most popular search engine is Yahoo! with ongoing frequency at any moment that does not charge the customers, while more than 80% of users reach UK Online consumers through partners including: MSN, Yahoo, Lycos, AltaVista and others. There are of course of rates for this service. Another advertising technique has found applicability through the most popular chat client program. MSN Messenger

Jobs and Guides for Counseling Essay Example | Topics and Well Written Essays - 1250 words

Jobs and Guides for Counseling - Essay Example Counselors fail to discharge their duties to full fruition and satisfaction as the average number of students assigned to them nationwide is about 477 to 1. This has resulted in the increasing number of school drop outs due to lack of proper guidance and care; very often younger children are not provided sufficient care. The duties of the counselor vary from preparing students to "start thinking about careers, build communication skills and develop healthy attitudes about themselves and their peers" at the elementary school level to assisting "students with study habits, financial aid, college recommendations, class schedules, transitions between grades and high-stakes tests". At times counselors also have to tackle psychological imbalances and disorders associated with teenage pregnancy and love affairs. It is sad to note that the school budgets very often undermine the significance and role of counselors as they give more priority to other areas like "helping children with disabilities and raising achievement in the poorest schools'. The article thus throws light on the fact that the counselors under the present system are unable to establish personal relationships with the students which is the key factor in the counseling process. The role of counselors can never be undermined as they have the capacity to determine the destiny of the nation by molding the personalities of the prospective citizens. Under favorable conditions, counselors can prove themselves to be reformers who can concentrate on the over all growth of the students and help students to see through peer pressure, family problems and other psychological and mental distractions. For this there should be special funding from the part of the government and there should be ample provisions for counseling in the school bu dgets. Besides, counseling to be effective, the proportion of the number of students per counselor should be reduced so that the counselor can have intimate personal contact and relationship with the students. One of the major objectives of counseling in schools is to enable students to choose the best career that suits their innate taste and talents. For this, students need to be trained well to present themselves confidently while attending job interviews. Personal questions that are not strictly job related often make candidates uncomfortable and the article 'Job Hunting These Questions Are Illegal' considers such questions as illegal as they are 'discriminatory'. According to the author, these illegal questions can vary from family details, sexual preference and marriage status, racial and ethnical origins, health, criminal records to physical disabilities. Students should be guided well to handle these circumstances when they go out of the schools and it is the duty of the counselor to instill a feeling of self esteem in the minds of the learners irrespective of his/her family background, ethnic origin or personal health related limitations. They should be taught that they have equal employment opportunity like all other well to do candidates. Both the articles are closely related as they deal with the importance of counseling. The second article is a continuation of the first as it develops one of the areas that the counselors and the employers need to pay attention when it comes to job hunting and selection of candidates. The articles